by anupama | Jul 19, 2021 | Insights
I have been a retail person practically all my life. I started with brick and mortar retail that makes me a Traditional (Trads). But since then, I have worked with several pure-play online retail businesses, who I would call Radicals (Rads). While enough has...
by anupama | Jul 15, 2021 | Thought Leadership
Siew, the merchandising manager of FashionCo, is unhappy. Her holiday line has performed badly and now the holiday is over – but the tail of products nobody wants to buy is still there! She knows the routine that will follow; the shelves need to make space for next...
by anupama | Jul 15, 2021 | Insights
You know, hardly any of us in the fashion merchandising world are 100% left-brained. It doesn’t go with the territory, and anyhow there are hardware stores and accountancies those guys surely prefer. We like to work with pictures and concepts so we can see in a second...
by anupama | Jul 15, 2021 | Thought Leadership
We human beings are visually wired. We cannot help it: it’s simple evolution and our brains work that way. And we in the fashion world are just not visually wired…we are image wired. Our brains just aren’t geared to process text, spreadsheets and tables very well....
by anupama | Jul 15, 2021 | Insights
Throughout my early years in merchandising, when I was building the Levi’s brand in India, part of my role was imagining a range in all its details. If you have ever been a merchandiser or a category manager, this story will feel like déjà vu! Imagine that you’ve done...
