by anupama | Jul 14, 2021 | Insights
10th March 2015 – John, a senior merchandiser in a large Asian fashion retailer, Shoe Inc., is struggling to correlate multiple spreadsheets with footwear samples kept on his desk. Along with his colleagues, Sasha and Maria, he’s facing a deadline for planning the...
by anupama | Jul 14, 2021 | Marketing
Ron manages a sourcing agency whose customers are branded chain retailers. He obtains his supplies from multiple manufacturers. His business is complex, managing the matching of his customers’ requirements with suppliers’ production capability and inventory. His...
by anupama | Jul 14, 2021 | Marketing
Hello fashion brands and fashion retailers, are your systems geared to respond to consumer demands at high speed? Let’s think of a scenario wherein a new geometric print in a solid base color starts flying off the shelves in the stores near a business district. As the...
by anupama | Jul 14, 2021 | Marketing
In the fast-paced world of fashion, success for retailers hinges on being able to put the right style in the right color or size in the customer’s hand at the right time — a simple concept that is difficult to execute for a number of reasons. Fashion is a perishable...
by anupama | Jul 14, 2021 | Fashion & Apparel News
“Lululemon admits to color mishap and Wall Street punishes its stock” On 31 Mar 2017, the Lululemon stock prices crashed by more than 24%. This resulted in market capitalisation loss of approximately USD 2 billion. The reason: Lululemon’s executives blamed the...
