by Anupama Singal | Jul 19, 2021 | Insights
I have been a retail person practically all my life. I started with brick and mortar retail that makes me a Traditional (Trads). But since then, I have worked with several pure-play online retail businesses, who I would call Radicals (Rads). While enough has...
by Anupama Singal | Jul 15, 2021 | Insights
You know, hardly any of us in the fashion merchandising world are 100% left-brained. It doesn’t go with the territory, and anyhow there are hardware stores and accountancies those guys surely prefer. We like to work with pictures and concepts so we can see in a second...
by Anupama Singal | Jul 15, 2021 | Insights
Throughout my early years in merchandising, when I was building the Levi’s brand in India, part of my role was imagining a range in all its details. If you have ever been a merchandiser or a category manager, this story will feel like déjà vu! Imagine that you’ve done...
by Anupama Singal | Jul 14, 2021 | Insights
10th March 2015 – John, a senior merchandiser in a large Asian fashion retailer, Shoe Inc., is struggling to correlate multiple spreadsheets with footwear samples kept on his desk. Along with his colleagues, Sasha and Maria, he’s facing a deadline for planning the...
